The way in which you store and access your members information is one of the most crucial aspects of effective membership management. Whether you’re a club or another type of member organisation, the systems and processes you have in place for storing data, handling payments and managing communications are vital to the smooth running of your administration.
Computers and desktop software helped revolutionise the way we handle member information, and helped to organise the way processes are handled. But even this has it’s limitations. Today however, cloud technology has taken this to a new level, with integrated software, payment gateways and automation on many key administrative tasks.
So why are you still managing your members manually?
How can you be sure your members are really getting the most from your club? People join clubs for different reasons, and not all will value the same things. This means there is no one solution for increasing member growth or retention that will resonate with each individual member.
There is however, a way you can determine those benefits and experiences that your members value the most. By knowing what your members value, and giving them more of it, you will not only improve your club management but potentially increase member retention and attract new people to join.
In this post we will look at what it means to give your members value and how you can measure their satisfaction at what you offer. Don’t just accept a cycle of losing members and picking up new one’s to replace them. Learn how you can create value for everyone and grow your membership.
Once upon a time, there was a club administrator who battled with spreadsheets and an inefficient database. They struggled daily to update member information, balance payments and reconcile renewals. Then there was the mountain of member communications to send. For this club administrator, everyday was a marathon to stay on top of the paperwork.
Ok, so you get the picture! But it is easy to lose the battle against spreadsheets when you try to tackle membership management manually. Luckily, advances in membership software online now give you a significant advantage in winning the paperwork war. And, unlike spreadsheets, online access allows members to update their information themselves which will save you a heap of time.
Is it time you switched to software designed to handle the day-to day management of your club members? Read on to discover why one simple software change could revolutionise your club administration.