In the past you might have organised an event through a mixture of offline and online activities. Perhaps you sent an email to promote your event but then took cash in exchange for a physical ticket at your club venue. Or maybe you accepted cheques via the post and then sent out the tickets by return.
These days however, the web has come of age and your members want to use what’s literally at their fingertips to make purchases and bookings as quickly and easily as possible.
If you’re able to provide this facility in a simple and easy a way for your members you’ll not only increase your event participation but you’ll also make life easier for your event manager, saving them time and money too (No need to buy stamps and envelopes when a simple email will do!). With our club software you’ll be able to manage the whole process online, making things a lot simpler for both you and your members.
It’s a natural part of member organisation management to see members coming and going, so you shouldn’t worry about this natural ebb and flow. But for a stable membership organisation it’s important to keep this “churn” as low as possible. So today we’re going to take a look at what you can do to re acquire some of those lapsed-members.
To begin with it’s worth remembering that as a lapsed-member it doesn’t necessarily mean they want to stop hearing from you. It’s ok for you to send targeted, relevant information and as it’s likely you still have their information (eg. contact details and activity profile) you’ll be able to write to them in a way that continues to be relevant. Of course it is worth pointing out that if they’ve specifically requested their information be deleted from your membership database or they simply don’t want to hear from you any longer, then you do need to honour their request.
But in general, a lapsed member is someone who has bought from you previously, so are potentially easier to re-acquire than a completely new member.
For many member organisations, renewal rates among their newest members are often the lowest across the entire member pool. Some stats indicate that renewals among this group are often 20% lower than those among longer-term members.
Improving retention rates is something we have discussed before, with the underlying message that retention rates are often linked to your members perception of the value of your organisation. Discounts and incentives all play a role in encouraging members to renew, but they only go so far. If you really want to improve your retention rates, then you need to improve member engagement – especially among your newest members.
In today’s post we will look at how better membership management can help increase engagement amongst new members and reduce the chance of them opting out after the 1st year.
We’ve talked in a previous article about the issue of acquisition Vs. retention and your need to decide which area to focus on based on what stage your organisation is at. So today we’re going to take a look at what to do when your focus is on retaining members.
We’ve already established that retention is almost always more cost effective and requires less effort than acquisition. And just as importantly retention is also key to the consistency and stability of your membership management. That being the case, let’s take a look at 10 things you can do to keep your retention rate high.
In this modern age almost every organisation has a website to show what they do. It’s become a ‘must-have’ resource where interested people can delve deeper into understanding your organisation; from services and costs, to ethos and new events. Even if a potential lead has found out about you through offline means and word of mouth, they’re highly likely to take time getting to know you via your website.
In a previous post we discussed the importance of understanding member acquisition and retention. Some of that discussion revolved around the idea that it’s easier (and potentially less costly) to retain a satisfied member than it is to retain a dis-satisfied member. That being understood, we’re sure you’ll also see why it’s vital to satisfy a member over the entire course of their membership and not just make an attempt at satisfying them at the point of renewal (which can often appear as a cynical attempt to continue taking their money rather than to provide them with the service they’re looking for).
It goes without say that running your club efficiently and effectively will save you both time and money. But to do so you’ll need to consider ditching your old club software and instead adopting an integrated/end-to-end subscription management system. Because to effectively manage your membership you’ll need something that takes a new lead from initial interest through to signing up, payment, service provision and, when the time comes, renewal.
If you’re running a membership based organisation we’re certain that at some point you’ll be asking the important question of where to focus your time and resources when it comes to member acquisition and retention. Your focus will be different at different stages in your development but in a nutshell, for ongoing growth, you’ll almost always need the number of members who leave your organisation to be less than the number of new arrivals.
In the beginning stages of growth (starting from zero) you’ll need to focus almost entirely on acquisition and getting new members signed up, which can be costly and time consuming, but for obvious reasons is essential. However, as you start to get people through your door there will come a point where you can shift your focus to retaining the members you’ve acquired. In this post we will have a brief look at subscription management for both acquisition and retention, and how to decide which is more important for your given circumstances.
In essence making the decision of which to focus on will require you to have some clear answers to certain questions. Let’s cover the key questions now.
Do you find keeping your membership records up-to date a challenge? Traditional club management software, such as spreadsheets and desktop databases, can provide way too much scope for errors and mis-entries. Missing info, spelling mistakes and outdated records are just some of the frustrations faced from trying to manage member information manually.
In this post we will explore how moving to an all-round online system to manage your membership records can help improve not only member records, but communications and club finances as well.
When it comes to creating a presence online, content is king. While you can have a flashy website, fully branded with your logo and colours, it is the content you publish there that will drive people to visit your website and engage with you further.
Creating interesting, insightful, funny and informative content will help foster loyalty from your existing members and help nurture future prospects into exploring your offerings further. In this post we will look at why you need content, the types of content you should adopt and how to leverage it to help meet your membership management objectives.