Online Club Management: Are You Making The Most Of Your Club Website?

Online Club Management

How’s your club website looking these days? Are you still running the free site you threw-up several years ago? Have you even looked at it lately? While it seems you have-to-have a website for your club these days, are you really making the most of it?

In today’s post we will look at the value of having a club website and how it can help your club management, as well as aid member recruitment, communications and retention.

Are You Considering Adopting Membership Management Software in 2015?

membership management software

At time of writing 2015 is fast approaching, and no doubt your organisation’s thoughts are turning to what the New Year might bring. I’ll take a guess that improving membership management is high on your wish list, along with increasing numbers and improving engagement throughout the organisation.

Adopting membership management software is one way you can help meet all three of these goals, so it makes sense to put this at the top of your New Year To-Do list. However, convincing everyone it is a good move, might take some work.

5 Membership Management New Year Resolutions You Need To Keep

membership management

New Year resolutions – not the first thing you would consider planning for your membership organisation. Usually we associate them with personal goals and targets for the coming year. But resolutions can be a great way to drive forward plans and goals for your organisation. Come January 1st you should be looking at how your membership management can be improved, how you can work more efficiently and how you can grow your organisation.

Here at we are already thinking about how we can improve our service to our members come the New Year. So we thought we would help you get started with 5 resolutions you need to keep in 2015. Let us know in the comments section below what your organisation’s resolutions will be.

Manage Your Membership – Don’t Give Up On Long Lost Members

manage your membership

For every membership organisation there will be members who come and go. Their reasons for leaving you can be wide ranging, just as their reasons for joining probably were. But while you may think it is more important to focus your efforts on attracting new members, there is an argument for trying to tempt back those who have come and gone.

A vital part of knowing how to manage your membership is knowing what motivates your members. In this post we will look at why you should try and get back long lost members, the reasons why they left and how to entice them back.

Why You Should Reach Out To Past Members

Imagine having a ready pool of potential members to tap into. Better still, a pool of people you know are interested in what you have to offer. This is what all those long lost members represent. Whether they were long time members or only joined for a few months, tempting them back can be far easier than you think – and doesn’t need resource heavy recruitment drives or special events.

Fact is, people may have left because of something you could easily have rectified for them. For many of us, it is far easier to simply cancel our membership than convey any concerns or difficulties which are impacting our enjoyment of the organisation. A simple email from you addressing the reason for leaving can be all it takes to entice them back.

The reasons why they left we will explore below, but part of managing your member information should involve asking why they are leaving. So make sure you set up your membership management software to ask why they are cancelling.

Exploring The Reasons Why They Left

In order to know what is required to entice a past member back, it is important to know why they left in the first place. Traditionally, this information could have been hard to collect, but with today’s online membership software, it is quite easy to discreetly ask why someone wants to leave.

So let’s have a look at some of the common reasons why members may choose to leave your organisation:

  1. Cost – membership fees can easily account for a large portion of disposable income so if circumstances change, they are often the first to go when tightening the purse strings.
  2. Perceived Value – if the reason for leaving is because they do not feel they are getting value for their membership fees, then you need to explore this further.
  3. Inactive Member – little point in paying for membership of an organisation they are not active with.
  4. No Longer Suits Their Needs – your organisation may have addressed a particular need when they joined. Over time this need has lessened and now they no longer get any value from being a member.
  5. Have Joined Another Organisation – it happens, sometimes another organisation is more attractive. If this is the reason then you should follow it up to find out what makes your competition a better prospect.
  6. Not Satisfied – there can be many reasons behind someone being dissatisfied with your organisation so it is important to follow this up with a phone call to discuss things.

I would also encourage adding in a ‘other’ choice as reasons for leaving can be very diverse and may not come under common reasons. I would also suggest including a box where they can leave more information, particularly if no.6 was their reason for leaving.

Bringing Them Back ‘Into The Fold’

Bringing past members back to your organisation can be as simple as sending an email, perhaps with a special offer, or as hard as making a phone call. The initial task for you is to sort past members according to their reasons for leaving. This is important because enticing them back cannot be done with a ‘one-size-fits-all’ approach. Your next contact with them needs to specifically address their reasons for leaving and offer some kind of solution e.g. 6 months reduced membership because cost was their reason.

For some, an email may be all that is required, for others you will need to go the extra mile with a phone call and discussion about why they left – particularly for reasons 2 and 6 above. Above all you need to be seen to be treating each past member individually and show that you understand their reasons for leaving.

Your biggest question now is probably  - When should we begin contacting them? How long after they have left? Again you need to sort each person according to their reason for leaving. For those under reasons 2, 3, 4 or 6 above, then you should act on it as soon as possible. There is still a strong chance of reversing their decision to leave, so long as you can show you understand their reasons. This demonstrates a good level of customer service on your part, showing that you care about your members and that you take their satisfaction seriously.

It is a good idea to set-up a responder email to be sent as soon as someone cancels their membership. In it express your sadness at their decision to leave and ask if there is anything you could do to help them reconsider.

Just because a member leaves does not mean they cannot be encouraged to come back. By demonstrating an understanding of their reasons for leaving and offering solutions where possible you can help increase, and maintain your membership pool.

To get a clearer understanding of how can help you win back long lost members why not take a free trial or online demo?


9 Tools and Resources For Quick and Easy Fundraisers

quick and easy fundraisers

Ahh, the club fundraiser. Months of brainstorming ideas, planning, coordinating, organising and promoting all with the aim of meeting your funding goals and raising awareness of your club. Is the end result all you hoped it would be? Has all the blood, sweat and tears been worth it? Truth is, often it isn’t the fundraiser itself that causes the most stress, but the way in which you plan, coordinate and organise it.

The aim of this post is to showcase a handful of tools and resources which can make your quick and easy fundraisers just that – quick and easy.

12 Ways To Grow Your Membership Database

membership database

Recruiting new members is often one of the hardest parts of running a membership organisation. Coming up with new initiatives and motivating your current members to help out are just some of the challenges you face. In this post we will look at 12 ways you can grow your membership database as well as engage your current members to become proactive in recruiting new members.

Coming soon – Look out for our Whitepaper which will expand on these ideas, as well as more ways to recruit new members.

Membership Management – Still Doing It Manually? Why It’s Time To Stop

membership management

The way in which you store and access your members information is one of the most crucial aspects of effective membership management. Whether you’re a club or another type of member organisation, the systems and processes you have in place for storing data, handling payments and managing communications are vital to the smooth running of your administration.

Computers and desktop software helped revolutionise the way we handle member information, and helped to organise the way processes are handled. But even this has it’s limitations. Today however, cloud technology has taken this to a new level, with integrated software, payment gateways and automation on many key administrative tasks.

So why are you still managing your members manually?

Membership Management – Do You Welcome Your New Members?

Membership Management

With so much energy and resources poured into recruiting new members, doesn’t it make sense to ensure that once they have joined, you make sure they are happy and engaged with your organisation? Welcoming your newest members might seem obvious yet it is something many organisations overlook.

The aim of today’s post is to show you that good membership management begins from the second you accept a new member on-board.

Why You Should Make A Fuss Of New Members

When new members arrive it is tempting to assume they will immediately immerse themselves in your organisation. After all, that’s why they joined, right? Whilst you might be right to think this, it doesn’t hurt to go the extra mile to welcome new members and to help them understand more about your organisation and their membership.

Think of it as orientating your newest members to your organisation and the beginning of building a lasting relationship. I say ‘make a fuss of them’ in the sub-heading, which may imply rolling out the red carpet and welcoming them in the extreme. But if you consider that going that extra mile to make your newest members feel a part of what you do from the outset, they are likely to form good first impressions and feel more empowered to engage with organisation activities from the start.

Essentially, by welcoming your new members, you are introducing them to a new membership community and shoring up their decision to join.

Club Management – Are You Creating Value For Your Members?

club management

How can you be sure your members are really getting the most from your club? People join clubs for different reasons, and not all will value the same things. This means there is no one solution for increasing member growth or retention that will resonate with each individual member.

There is however, a way you can determine those benefits and experiences that your members value the most. By knowing what your members value, and giving them more of it, you will not only improve your club management but potentially increase member retention and attract new people to join.

In this post we will look at what it means to give your members value and how you can measure their satisfaction at what you offer. Don’t just accept a cycle of losing members and picking up new one’s to replace them. Learn how you can create value for everyone and grow your membership.

Become a Member Magnet – How Can Aid Recruitment And Member Engagement

Membership Management Software

One of the biggest benefits of club management software is helping you to manage your club administration. But were you aware it could also help you engage with your members? In this post we will show you 4 features of which can help you with member engagement and even recruitment.